Federico Paviani (b.1994) is a graphic and type designer based in Zurich. Research-driven approach in the graphic design field, between independent practice and commercial purposes. Federico put together contemporary media glean typeface history roots. He came back from a period in Hong Kong, where he was external teacher in visual communication at HKDI. After a BA in Visual communication at SUPSI, Lugano, Federico is MA former student in type design at ECAL, Lausanne.
01 Pathos typeface
Pathos is a typeface resulting from the interpretation of an Old Style American model and in particular from the Ronaldson Old-Style. The project started as a research about the evolution of the “Old Style”, from Edinburgh to America. Its gentle contrast and its wide proportions give shape to an haptic feeling. It is carrying a classic charm in its text patterns, that is evolving into a contemporary and metallic taste as soon as it is displayed in big sizes. Its identity investigates the contrast between the mass-usage aspect of the original model and its timeless shapes. It is developed in a small family composed of three roman cuts: regular, bold and narrow black and their italic partners. (Available on request)
02 Rafael Kouto Identity with Joshua Althaus
Rafael Kouto is a Swiss fashion designer focused on the customization and upcycling of mass-produced discarded garments into unique pieces, 100% remade in Switzerland. His identity was developed around a precise typographic identity to decline in different sizes and materials. The identity is based on the Kamon typeface, a contemporary slab-serif interpretation coming from the Deberny et Peignot work (1933). Images: Robert Świerczyński, Jean-Vincent Simonet.
03 10:08 Robert Świerczyński
10:08 is Robert Świerczyński photo book about a Switzerland. Printed in 20 copies.