Federico Paviani (b.1994) is a freelance graphic and type designer providing digital communication services. His Research-driven approach in the visual design field, mash-up independent practice and commercial purposes through art direction, from the cultural to the fashion field. After a BA in Visual communication at SUPSI, Lugano, Federico is MA former student in type design at ECAL, Lausanne. He spent one semester at HKDI (Hong Kong Design Institute) as teaching assistant in Visual communication and he worked for Vetements Spring/Summer 2020. Currently collaborating with Dual Room, in Biel (CH).
Patos typeface: Patos is a typeface resulting from the interpretation of an Old Style American model and in particular from the Ronaldson Old-Style. The project started as a research about the evolution of the “Old Style”, from Edinburgh to America. Its gentle contrast and its wide proportions give shape to an haptic feeling. It is carrying a classic charm in its text patterns, that is evolving into a contemporary and metallic taste as soon as it is displayed in big sizes. Its identity investigates the contrast between the mass-usage aspect of the original model and its timeless shapes. It is developed in a small family composed of three roman cuts: regular, bold and narrow black and their italic partners. (Available on request)
“Finger crossed” Newspaper:“I come from a very poor family and their main business was to sell newspapers around the streets.(...) My mother sold the newspaper to the Happy Valley district. So, I remember the first time that I saw the horse jockey colorful silks(...)”(Circle Lo, HK). “Fingers Crossed” is a publication that showcases the result of research, design and workshop process done by David Loy and Federico Paviani in Hong Kong, during the ECAL/HKDI Residency program between September and December 2018. During this period they collected interviews, stories and visual inputs about the horse racing culture in Hong Kong.
PCYCL Identity:PCYCL is a Hong Kong-based fashion brand aiming to produce Ethical Menswear with an effortless and unique viewpoint. Comfort is key, as explored through cuts and use of sustainable fabrics made from responsible mills. The debut collection mixes in utility and uniform elements with flourishes of the New Romantics period. 90s sportswear influences in the collection are elevated with couture sensibilities. Inspired by the Hong Kong brutalist architecture, the typographic identity shows an heavy and bold rhythm of the redundance of the name. Type in use: Metodo, by Davide Tomatis.
Rafael Kouto Identity (with Joshua Althaus):Rafael Kouto is a Swiss fashion designer focused on the customization and upcycling of mass-produced discarded garments into unique pieces, 100% remade in Switzerland. His identity was developed around a precise typographic identity to decline in different sizes and materials. The identity is based on the Kamon typeface, a contemporary slab-serif interpretation coming from the Deberny et Peignot work (1933). Images: Robert Świerczyński, Jean-Vincent Simonet.
For info and enquires:CH: +41 766445021ITA: +39 3479551225E: paviani.f@gmail.com© Images: Federico Paviani, Joshua Althaus, Jean-Vincent Simonet, Rafael Kouto, Luo Yang, David Loy. All rights reserved, 2019.